About Us

Proud to be an independent jeweller, Lance James was first established in 1997 and has two stores in Chelmsford and Hertford.  With almost 20 years’ experience of creating bespoke jewellery, we aim to offer a relaxed and informal space in which our customers feel able to tell their story and create a design unique to them.   

Traditional jewellery skills are at the heart of Lance James and each store benefits from in-house workshops with qualified jewellers on hand to help.  Each store has a viewing window from the main retail space to enable our customers to witness traditional skills in practice.  All sales advisors are trained by our jewellers ensuring a knowledgeable and professional service to provide customer with an unbeatable service.  As a member of the National Association of Jewellers, we adhere to the highest industry standards. 

      “As the UK’s leading Jewellery Association, our mission is to increase confidence in the UK consumer’s purchase of jewellery; through the integrity, professionalism, governance, representation, education, training and creativity of our members.”

Specialising in the wedding ring and engagement ring sectors, we stock the exclusive wedding ring designers, Furrer Jacot from Switzerland and Ungar & Ungar from Germany, alongside other cutting edge collections.  Exhibiting at Wedding Exhibitions in Essex and Hertfordshire, we also arrange our own wedding ring events.

In addition to the bespoke side of the business, each store offers exclusive designer brands.  At Lance James, you can expect to find the latest exciting collections from the likes of Chlobo, Daisy London, Unique Jewellery and many more, providing the perfect piece for every occasion.


The Lance James journey began with Lance’s love of jewellery from an early age but his dreams were only realised when he was accepted to study Goldsmithing at KIAD (the Kent Institute of Art & Design) as a mature student.  After working as a jeweller in Soho, the first Lance James store was opened in Brentwood in 1997. 

Whilst striving to provide our customers with high quality products and professional jewellery services, we pride ourselves on being approachable and accessible by all our customers.